Our story begins in the arctic

Dutch photographer Marte Visser traveled to Spitsbergen in May 2016, to photograph and interview six renowned scientists about climate change. Marte: “I witnessed the devastating effect of global warming on the arctic climate with my own eyes.”
The scientific community passed a very distressing message to her: “Climate change is one of the biggest challenges of our present and future. It creates a global conflict, which affects us all. It made me realize that The Time is Now to educate the new generation about global warming and environmental pollution!”

The start of the Time is Now Foundation

Back in The Netherlands, Marte enthused social entrepreneur Yvonne Lang to start a foundation that accelerates climate change related implementations, emphasizing on creating a paradigm shift through sustainability education. They met at Earth Overshoot Day, the date when humanity’s demand for ecological resources and services exceeds what Earth can regenerate in that year (in 2016 it was August 8). Realizing the urgency for change, Yvonne and Marte decided: we have to act now! The Time is Now Foundation was born.